Market Research

Behavior Experiments Based Insights

RCT Experiments

Randomized Control Trials are control group experiments to compare and identify behavior drivers.

Quasi Experiments

Quasi Experiments are near real – mimicking tasks to understand the behaviors of consumers.

Real Experiments

Real Experiments track actual behavior as and when the activities are conducted.

Consumer Behavioral Experiments are designed to understand the cause-effect relationship in their behaviors. Spry helps design and execute CBEs to allow for insights to be analyzed through real-life behavioral bridging the intention-adoption gap from traditional surveys/methods.

Pricing Research Analytics

Spry Insights creates approaches for clients to create an optimal solution to address portfolio optimization, improving penetration, building brand equity or improving gross profits for brands.

Consumer Research

  • To understand the orignal pricing for product based on consumer trade off
  • Manage consumer value with the current category dynamics
  • To understand the impact of the pack size on product sales

Price Elasticity Model

  • SA would validate the PE that are resultant of price modeling work done by client
  • If the price elasticity from the model are within tolerance level of 10% then the elasticity from model would be used to calibrate conjoint result
  • If the price elasticity of the updated model are realistic, then they would be used for calibrating the conjoint price elasticity

Portfolio Architecture

  • The elasticity modeling outputs would be used to calibrate the conjoint model for accurate forecasting

GTM Strategy

Spry Insights’s Needs-based segmentation approach allow teams to develop offerings and go-to-market approaches, based on a keen understanding of the segment needs and expectations. It lays the foundation for a customer-centric approach to design and deliver customer experiences to delight customers, leading to long-term customer engagement.

Customer Experience

The pathway to an improved Customer Experience and securing Customer Engagement arises only from a deep understanding of Customer Expectations. Spry Insights helps understand customer expectations before measuring the experience. Addressing gaps on expectations helped our clients to make an impact on their experience.

Brand Health

Consumer preferences are not just driven by products/services offered; they are also driven by brand perceptions. Spry Insights equity model framework allows to not just capture brand value but also understand the preferences of consumers to identify the real “$” consumer attach on brand equity