Spry Insights runs real-world behavioral experiments powered by AIRA—our intelligence engine. We combine unstructured and structured behavioral data, Market research, AI-driven analysis, and human research expertise to deliver insights teams actually need to act on. No guesswork. No agency delays. Just faster decisions backed by actual behavior.

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Your end-to-end intelligence engine for Behavioral research

From experiment design to decision-ready stories, AIRA powers every step with AI-driven analysis and human research expertise.

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Build surveys in minutes, not hours

Create professional surveys with AI-powered question suggestions, smart logic, and best-practice templates. Our intuitive builder helps you design better research instruments faster.

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Survey Creation

Automate complex survey programming

Let AI handle the heavy lifting of survey programming. Automatically generate skip logic, quotas, and complex branching. Convert natural language requirements into executable survey logic.

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Survey Creation

Access quality respondents instantly

Connect to verified respondent panels worldwide. Advanced screening and quality checks ensure you get reliable data. Video validation adds an extra layer of authenticity.

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Survey Creation

AI-powered insights at scale

Transform raw data into actionable insights with advanced AI analysis. Automatic theme detection, sentiment analysis, and pattern recognition help you uncover hidden trends.

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Survey Creation

Beautiful reports, automatically generated

Create client-ready reports in minutes. AI writes the narrative, highlights key findings, and generates visualizations. Customize branding and export in multiple formats.

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Survey Creation

A Short overview of AIRA

The Power of AI, Elevated by Real People

Discover how AIRA combines cutting-edge artificial intelligence with expert research methodology to deliver insights that matter. See the platform in action.

Spry's Unique Approach

Researcher-Led. Intelligence Engine–Powered.

Unlike black-box automation, AIRA keeps human judgment at the center. The intelligence engine accelerates analysis, while your team's expertise ensures every insight is relevant, nuanced, and ready to act on.

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Intelligence Engine

AIRA ingests responses and behavioral signals at scale, surfaces patterns in seconds, and automates the repetitive heavy lifting. The engine does the processing, so your team can focus on the questions, trade-offs, and decisions that matter.

Human-Led Insight

Expert researchers design the work, stress-test the findings, and turn signals into clear stories. Your domain knowledge and critical thinking keep every conclusion grounded in context, making the outputs credible, actionable, and stakeholder-ready.

Why brands choose AIRA...

Research without compromise

Real Behavior, Fast Insight
Capture actual behavior, not just claims

Behavioral experiments reveal what customers actually do—not what they claim to intend. AIRA's intelligence engine analyzes real-world behavior signals (purchase patterns, app usage, in-store data) and identifies what truly moves the needle. Move from surveys to behavioral truth in days.

More Studies. Same Budget.
Cut research costs 40-50%, do more projects

Run more behavioral experiments and studies in-house without adding headcount or agency dependency. AIRA handles the execution intelligence; your team owns the strategy and narrative. It's research productivity at a fraction of traditional agency costs.

Depth at Scale
Deep qual insights, quantified and scaled

Analyze hundreds of open-ended responses, behavioral data, and unstructured insights with the same rigor as hand-coded qual work. AIRA processes the volume; expert researchers refine the meaning. Depth doesn't require sacrifice on speed or scale.

Control Every Step
Your team stays in control

AIRA is the intelligence engine, not the decision-maker. You design the experiments, shape the findings, and own the narrative. No black-box automation—just faster, smarter research execution that keeps your team's judgment at the center.

See AIRA in action

Schedule your 30min AIRA Demo

Discover how AIRA can transform your research workflow. See the platform in action, ask questions, and learn how leading brands are getting insights faster than ever.

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